One Hell Of A Great War 1932 Revisited

Wilmington, Delaware's V.F.W. Supplies Uniform and Drum Corps For Downtown Bally Parade

The Big Drive (1932) Is Precode's Censor-Proof Bloodbath

Hell broke loose in December 1932 when indie shockumentary The Big Drive went Over The Top to show a public what ferocity we and allies dealt during the Great War over a decade past. If this wasn't precode in a rawest way, I don't know what was, but like Bring 'Em Back Alive and others of jungle derivation, little is mentioned of these buried offshoots. Compiler of The Big Drive was A.L. Rule, a WWI vet who was said to have scoured worldwide vaults to gather "withheld till now" proof of man's inhumanity to man. The menu was blissfully simple to sell: Glory and Hell ... Blood and Mud ... Clubbing ... Stabbing. Who wouldn't want bountiful meal of that? In fact, enough did to immediately call forth imitators. Within weeks of The Big Drive came Forgotten Men, while ahead of it was Four Aces, which didn't catch gore wave mostly for a title indistinct as to content. The Film Daily (1/23/33) noted The Big Drive's "surprise business,"  showmen in the know saw unbound violence as the catnip, and where you couldn't get away with such let-loose savagery in features, there was no stopping fact-based recount of horrors in battle ... how else to warn society against future conflagration? ("Strong propaganda against war" said The Film Daily's approving review)


NYC's Mayfair Theatre Barb-Wires Marquee To Slam Over Blood-Guts Content 
Drunk on profits Albert Rule announced his sequel, The Death Parade, which was even more to the point, but could he move fast enough to preserve the fad and outrun copycats? Major pitch of The Big Drive was trench cameramen having lost lives by score to capture carnage for later and stunned amusement. Ninety-six died, said The New York Sun, to which Big Drivedistributor First Division offered corrective: it was "only forty-five." Why niggle over detail so long as we got men bayoneting one another in full view? ("Seen are the flashing bayonets as they stab into the gullets of enemy soldiers," said The Motion Picture Herald's breathless review) Wouldn't one or other of combatants turn a weapon on those photographing them at lethal work? But no, this stuff was the McCoy, said Rule, coming as it did from sealed storage of both US and allied gvts. If The Big Drive was good enough for members of Congress to screen (The Hollywood Reporter, 2/28/33), who was anyone to question veracity? Local censors did an expected handspring, wanted gorier footage excised, but how to answer American Legion posts stood firm behind the pic, each arguing that we must see war as it so horribly is. Distributor First Division offered Big Drivebally ideas far afield of good taste: " ... have a shell-shocked veteran simulate a seizure." Whatever their social responsibility, showmen left press watchdogs to sort it all out. Uppermost was ticket-selling --- "Got them in and they liked it. What More?" asked Walt Bradley of the Moon Theatre in Neligh, Nebraska. Indeed, what more?

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